For over 80 years, Kronos has been producing titanium dioxide pigment.

Kronos was there at the beginning, when the titanium dioxide industry was launched in 1916. That year the Titanium Pigment Corporation of Niagara Falls, New York and the Titan Co. AS, of Norway simultaneously began commercial production of this new white pigment. Then the principal white pigments used in paints were white lead, zinc white and lithopone. The National Lead Company, today, NL Industries acquired both the Titanium Pigment Corporation and Titan Co. AS.

In 1989, NL Industries, reorganized itself such that Kronos became a separate company. One reason for this change was globalization of Kronos products. Before 1989, Kronos sold its Kronos titanium dioxide grades branded as either Titanox or Kronos in different areas of the world. The grades were interchangeable and the company decided to adopt the Kronos brand name, exclusively. The company still maintains the rights to the Titanox brand name.

Today, titanium dioxide is the world's primary pigment for providing whiteness, brightness and opacity. And KRONOS, Inc., is the world's fourth largest supplier of titanium dioxide pigments. These pigments are used for imparting whiteness, brightness, and opacity to a wide range of products, including paints, plastics, paper, fibers, and ceramics.